Client management

Client management that shows who's coming back and who's drifting away

Check each client's appointment history, see how much they've spent and who usually serves them, and know who stopped coming before they become a lost client.

  • No lock-in
  • Cancel anytime
  • Unlimited bookings
Illustrative example with fictitious data.

The client file

Everything that matters about each client, on one screen

  • Full history

    Every booking, with totals of completed, cancelled and no-shows.

  • What they're worth

    Realized revenue, most frequent service and the professional who serves them most.

  • Next booking and last visit

    Know whether they already have a booking and when they last came.

  • Tags, preferences and notes

    Service information visible only to the team, with a history of every change.

  • Blocking

    A blocked client can't create new bookings at your establishment.

Who needs attention

Find the right client without scrolling the whole list

Filter and sort the client list by what you need to deal with now.

  • With an upcoming booking
  • Has missed before
  • No return booked
  • At risk
  • To win back

Sort by

  • Highest priority
  • Highest value at risk

Search finds the client by name or phone.

Return

Each client compared with their own rhythm

Horanza calculates the usual interval between each client's completed visits and shows when someone is past due. With few visits, it uses the establishment's average rhythm.

Guide: how to win back inactive clients
  • Status: on track, due, at risk or probably lost
  • Return chance from 0 to 100, with the estimate's confidence level
  • Potential annual value of each relationship
  • Clients who already have a booking are left out

Relationship

From diagnosis to action

  • Message on WhatsApp

    On the Today screen, the list of clients to win back has a shortcut that opens the WhatsApp chat.

  • Win-back campaigns

    Send an invitation by email and push notification to a group, honoring unsubscribes and a 30-day minimum interval, and track clicks, bookings and recovered revenue.

  • Loyalty program

    Give a discount every so many completed bookings and let clients follow their own progress.

See how the loyalty program works

Frequently asked questions

Frequently asked questions about client management

What is client management in an appointment-based business?

It's knowing who your clients are, how often they come back, what they're worth and who is drifting away, so you can act before losing them. On Horanza, it comes from your booking history itself, with no separate spreadsheet.

How is the client file filled in?

Automatically, with every booking, whether made on the public profile or recorded by the team. You add tags, preferences and notes whenever you want.

Who can see client information?

Only the establishment's team, according to each person's role. Notes and preferences are never shown to the client, and every change is recorded in the history.

How do I know which clients stopped coming back?

Use the “At risk” and “To win back” filters, or the Today screen, which lists the most important first. Each client's status is calculated from their own rhythm, not a fixed number of days.

Can I export the client list?

Not yet. The export available today is the finance one.

Can I cancel my subscription?

Yes, at any time from the panel. Access continues until the end of the period already paid.

Know which clients are coming back and who needs attention

Create your schedule, record your appointments and let Horanza build each client's file.

No lock-in · Cancel anytime